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blogwayin:

The Wayin office is starting to resemble a Tim Burton movie.

To be fair, it’s for a good cause. This year’s SXSW Festival – our venue for the official release – is approaching fast and we’ve had the crew on lock, working 24-7 to develop our latest and most powerful engagement tool to date. The unforeseen side effects may include some distressing choices in hygiene, a “unique” odor around the office, maybe a bit of brain damage… but the results are as exciting as anything we’ve put forth yet.

The Wayin Hub is the latest evolution in Twitter engagement, a microsite assembly platform providing Twitter-based, customized visualization pages to share as you like. Driven by an enterprise-inspired administrative console, Wayin Hub takes the Twitter experience you know and love to new levels of visual presentation, user functionality and brand engagement… and we’re putting all that power right in your back pocket.

Many of the benefits provided by Wayin Hub will hit the typical Twitter aficionado right in the face, and while the immediate gratification is sure to impress…

… we’ve identified some “hidden” motivations that may not strike an obvious chord, and we’ve wrapped them in a tribute to this weekend’s main event.

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I’m sure you’ve been asked that question: If you could travel back in time, what era would you choose? I’ve noticed this question has been asked more than once on my company’s website, Wayin. Answers vary. The time of Jesus is always popular.

But there’s always a concern over how one would “cope” without all the advances we have become used to. Two thousand years ago there were no easy ways to get around or communicate. Everything was labor intensive. You probably had to grow at least some of your own food, and you likely never traveled more than a few miles in your lifetime. Could you cope with that? My guess is you’d look around for a few days, check the box, and then hop back in the time machine. Gotta get a double decaf latte, stat.

Ever ponder how people 500 years from now might answer the same question? I’m guessing their answer would be right now. This- now - is the age when augmented intelligence began, when we all became connected. If you’re over the age of, say, 40, you are the last generation to grow up without the internet. Your lifetime will have witnessed the single greatest transition in human history. My 500-years-from-now self wants to meet you.

The funny thing is, those visitors from the future won’t want to stick around long, either. To them, connected intelligence will have been integrated into their very biology for centuries, and it will seem to the like we walk around without an additional sense, like being blind. They will be amazed how we possibly coped, especially pre, roughly, 2005, when smartphones became ubiquitous. Augmented intelligence will have made our decedents orders of magnitude smarter.

What is augmented intelligence? Well, how about being able to look up any fact in the world instantly over your smartphone? How about getting directions on-the-fly? How being able to communicate in dozens of ways with anyone, instantly, no matter where you are. I’m sure I don’t need to go on. These are examples of what augmented intelligence is today. Buckle your seat belts for what it will mean even a decade from now.

There have really been three technological revolutions, if you think about it, that are the backbone of what I’m talking about. The first was when personal computing became affordable in the 80s. The second was when the internet hit an inflection point as browsers like Netscape became available in the mid-90s. The third was when the internet was freed from our computers and could go with us inside our smartphones. This last one has only happened in the last seven or eight years, and its implications dwarf the the earlier two.

Connectivity is an appendage now. Going outside without a smartphone causes anxiety in anyone under the age of 40. Connectivity is an appendage, and it is evolving from an annoying one that was mostly good for phone calls and emails, to something that is almost necessary to navigate through the world. “Almost” necessary will become “absolutely” necessary very soon. It is hard to believe that “apps” have only been with us for four years.

The smartphone will give way also. Connectivity will become more integrated than something you have to actually carry around in your pocket. Google is working on Google Glasses as we speak. Be prepared to see hipsters everywhere wearing clear glasses around and talking to themselves within a couple of years (followed by the rest of us)…

Bendable computers/smartphones are almost here as well…

Devices will literally be woven into the fabric of our lives. It doesn’t stop there, though, because after that, connectivity will be integrated into our neural systems, some believe by around 2030. Google will be in your head. (Think of how you’ll kick ass on Jeopardy.) Neural implants are already enabling some amputees control artificial limbs just by thinking about what they want to do.

Think of what it would be like to grow up with both the connectivity and the computational power of computers inside your head. Now imagine that, having lived your whole life with this incredible cognitive power, someone took it away. That’s how the pre-millenial world will be viewed by history; a pre-enlightenment, cognitive dark age.

Finally, think how intriguing it would seem to meet people whose lives spanned the transition from one age to the other. That’s us, so pay attention! History doesn’t always seem remarkable when you’re living it, but living it we are.

blogwayin:

It is a social world. Few will deny this as face. More than a few might argue the definition of “social”.

Your mother might suggest the multitudes who use their thumbs rather than mouths to carry on conversations are not being “social”. Your nephew might suggest the multitudes of conversations he’s able to carry with his thumbs certain defines him as uber-“social”.

We’d be the first to suggest both are correct. They just need to meet in the middle…

… and we’re betting they convene on Twitter.

The platform built on the 140-character message has become the most inclusive social network available to the masses today, and the masses have arrived. Recent numbers suggest 32% of internet users are utilizing Twitter in some form or fashion. During the last calendar year, Twitter saw an average of 1 million new accounts created each day. Everyone - from your mother to your nephew - has discovered the allure of THIS definition of “social”. Now… we just want to do it right.

How can Twitter help me?

It’s a question each and every Twitter user will ask (in one form or another). In truth, we believe Twitter can offer benefit to ALL… and advice in seeking that benefit is not hard to find. In fact, the vast majority will offer the same general guidelines to any and all looking to add Twitter to their tool belt. 

We’re here today to cut to brass tax. Not that those recommendations aren’t valid… they just aren’t very insightful. Let’s see what we can do to fix that.

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